Gregarius » éléments par Peter Davidson

éléments par Peter Davidson

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Reason Antivirus: When privacy is your priority [Review]

Publié: août 5, 2019, 7:43pm CEST par Peter Davidson

When was the last time you shopped around for a new antivirus? If you're a Windows user and using its latest iteration, you might be quite satisfied with how Windows Defender works. Besides, it comes as default with the operating system and runs unobtrusively in the background, no added setup required. However, cyberattacks are only growing more rampant and hackers are finding new ways to victimize computer users. And for ordinary users, it's our privacy that's under threat. Hackers look to gain access to our devices to steal data. It's not just our personal and financial information they're after. Hackers… [Continue Reading]
How to measure your company's digital adoption trajectory

Publié: juin 3, 2019, 5:05pm CEST par Peter Davidson

We live in a digital era, where digital adoption is critical for every business. It doesn’t matter what industry you’re in, your customers expect to be able to do everything online, and preferably from their phones. Digital adoption cuts right across the B2B and B2C divide. It’s not just your customers, either; your employees demand it too. Your employees are increasingly born in the digital age. They look for smooth, smart, intuitive digital tools to assist and support them in every corner of their working life. Despite the importance of digital adoption, not every enterprise succeeds in introducing it. There… [Continue Reading]
IT's role continues to evolve -- here's what to expect at your startup

Publié: avril 29, 2019, 7:53pm CEST par Peter Davidson

Now that technology is at the core of all business activities, IT finds itself evolving from having a supporting role to having a more central and crucial one. Even for startups, it's important to effectively define IT's place in the organization given the new realities created by the changing landscapes of technology and commerce. Consider how dramatically this role has changed. Just over a decade ago, IT leaders were concerned with improving connectivity within the workplace and bringing their organizations online. More recently, they’ve had to worry about things like mobile tunneling, GDPR compliance and optimizing real-time business intelligence dashboards.… [Continue Reading]
How cybersecurity systemization is changing financial institutions today

Publié: novembre 30, 2018, 7:00pm CET par Peter Davidson

Cyberattacks are a global epidemic today. They target organizations, critical infrastructure, and governments around the world with timely, sophisticated attacks. Examples of this include ransomware attacks like Petya and WannaCry. These put some of the world’s most critical functions on hold for a while. Another example was the Equifax data breach that affected about 143 million Americans. With the persistence of these attacks many people believe that by 2021 cybercrime will cause $6 trillion in damages. What’s Behind Cybercriminal Activity Today Most cybercriminals are motivated by monetary rewards. With ransomware attacks cybercriminals target critical infrastructure and healthcare organizations, holding their… [Continue Reading]
Bulletproof IT strategies needed as cloud, IoT adoption climb

Publié: août 22, 2018, 12:57pm CEST par Peter Davidson

Enterprises now acknowledge that technology drives business today. Because of this, IT departments now face plenty of challenges as business processes transition to digital. New technologies such as cloud computing and the Internet of Things (IoT) are also finding more use in enterprise computing as they already have shown to be game-changing advantages for those who adopt them. Companies are shifting more of their workloads and infrastructure to the cloud to maximize the flexibility that cloud computing provides. However, this also means that IT departments now face new challenges of managing complex hybrid infrastructures. More devices are also being connected… [Continue Reading]
Knowledge commerce: Building a solid brand with Kajabi

Publié: août 15, 2018, 8:01pm CEST par Peter Davidson

"An investment in knowledge always pays the best interest." -- Benjamin Franklin The same thought rings true in the online business sphere. Apart from assimilating the best strategies in your field, you also need to build and share your knowledge in order to win your audience’s vote of confidence. Remember, people flock to those who have proven their expertise in their respective niches. It isn’t rocket science: You can’t just expect your visitors to subscribe to your blog, subscribe to your services, or purchase your products if they don’t trust your brand. That’s why marketers invest in branding strategies that… [Continue Reading]
How to protect your company from 'zero-day' exploits

Publié: octobre 3, 2017, 3:10pm CEST par Peter Davidson

Is your company protected from zero-day exploits? Do you even understand what these threats are and how they can affect you? If you don’t, chances are you won’t be prepared when a hacker takes advantage of one of these exploits and steals a large amount of sensitive information from you. Zero-day exploits are no joke -- some of the most costly cyber-attacks in history have come from hackers using these vulnerabilities. They can cost you more than just a lot of money; they can make your customers lose faith in your ability to protect their information. What can you do… [Continue Reading]
Two strategies in leveraging a decentralized workforce

Publié: septembre 18, 2017, 11:47am CEST par Peter Davidson

It’s no secret that the world has quickly moved toward distributed everything. From workplaces to transportation services to financial transactions, there are efficiency gains when the workload is no longer centralized. Take for example co-working spaces, which have reduced the burden of administrative overhead for organizations. Or, take for instance ride sharing services, which have reduced the cost of car ownership and maintenance. How about blockchains and cryptocurrencies, which are decentralizing consensus and authentication? Even computational resources have moved away from the centralized approach. According to a survey by Rightscale in January 2017, 85 percent of businesses have multi-cloud strategies… [Continue Reading]
Online business startups are hitting an all-time high

Publié: janvier 30, 2017, 7:43pm CET par Peter Davidson

Recent market analysis and reports are suggesting that more people are starting businesses of their own right now than ever before. This rise in the number of small startups around the world in the last few years is a direct result of growth in the online sector. Young and successful entrepreneurs like Sam Ovens have inspired and paved the way for thousands of potential business ideas to come into fruition by using the internet and all it has to offer. Taking a deeper look into the reports that the analysts have conjured up regarding online businesses, it is possible to… [Continue Reading]
Should geo-blocking be an option for DDoS prevention?

Publié: janvier 25, 2017, 5:03pm CET par Peter Davidson

2016 should have reinforced what security experts have been telling us over the years. Cyberattacks are not a matter of "if" anymore but "when." Last year, there was no such thing as "too big to fail" as top tech firms like Yahoo!, Dropbox, and LinkedIn all reported data breaches. Internet services provider Dyn, which is used by Twitter and Spotify, was also hit with traffic-based attacks, affecting uptime of these popular sites. Banks and government institutions also fell victim to attacks that compromised information of millions of users -- a bank in Sri Lanka even lost billions of dollars to… [Continue Reading]
5 common marketing automation mistakes

Publié: décembre 23, 2016, 4:51pm CET par Peter Davidson

Did you know that many world renowned marketers use marketing automation to reach out to their audience? The statistics further claim that 63 percent of companies successful in Marketing Automation plan to increase their Marketing Automation budget. However, there is always the question of whether companies are making the best use of marketing automation technology for the best results. For instance, as a small and medium-based business, you can employ an ideal automation tool like GetResponse that will ensure the desired ROI. 91 percent of successful users agree to the fact that marketing automation is a major fueling factor to… [Continue Reading]
7 information security trends currently dominating the market

Publié: juillet 22, 2016, 12:40pm CEST par Peter Davidson

Protecting your information, especially if it’s information you’ve collected about your customers that includes things like their address or their credit card number, is absolutely vital to your business. Even if the information you lose isn’t customer-related, it can still lead to the loss of thousands, even millions, of dollars if it’s related to a trademark or other intellectual property. If you’re concerned about your company’s information security, you may be interested in learning about these seven different information security trends that are currently dominating the market. 1) Legislation and Information As more and more information is sent, stored, and… [Continue Reading]
4 web designing factors that weigh your website's trustworthiness

Publié: juin 15, 2016, 5:15pm CEST par Peter Davidson

Trustworthiness is one of the factors that play a huge role in converting your leads. Would you like to make a transaction with a shabby looking website? Would you trust any random xyz website over World Wide Web? Definitely not! And you should not too, in order to stay safe and secure. So what exactly determines a website’s trustworthiness? How do customers get that feeling of authenticity and reliability for a website? Well, we do have the answers to these questions. The major aspects -- the looks, the navigation and the organization of the content play a vital role. But,… [Continue Reading]
How cloud analytics is impacting your business excellence

Publié: mai 3, 2016, 2:36pm CEST par Peter Davidson

The idea of the cloud is finally starting to take off amongst the masses. No longer are consumers afraid of the security risks that could possibly lie within the cloud, for there are countless measures that can be taken, which actually make the cloud more secure than traditional systems. That being said, we can expect that a widespread adoption of cloud computing is just around the corner -- as it should be. Backing up sensitive information to the cloud, data storage, cloud computing -- regardless of the use, the basic premise of the cloud remains the same: a system of… [Continue Reading]
How smart, connected devices can help businesses prosper

Publié: janvier 6, 2016, 1:37pm CET par Peter Davidson
You might already know that the number of mobile-connected devices has already exceeded the world’s population, and in order to survive, businesses will need to respond.

Smart, connected devices can improve your business efficiency while reducing operational costs. In order to take advantage of these systems, it is important to know what they are, their benefits, and some of the best options to use within your organization.

Defining Smart, Connected Devices

When you hear businesses refer to smart, connected devices, do you have a good idea what they’re talking about? To understand these devices, it is important to know that they will have three elements:
- Physical components. The physical components of a device will include the mechanical and electrical parts of the product. For example, this would include the battery, tires, and engine block in an automobile.
- Smart components. These features include the controls, sensors, data storage, software, and microprocessors found within a product. Using the same example of an automobile, touch screen displays and auto-locking doors can be considered to be "smart" components.
- Connectivity components. These parts include the antennae, ports, and wireless or wired connections associated with an item, allowing the product to exchange information with its greater operating environment.
Benefits of Smart, Connected Devices

There are a variety of reasons that connective devices are becoming such a hot topic while being adopted rapidly by businesses. These tools allow businesses the ability to analyze data that is collected from numerous devices quickly and efficiently. There are a variety of other benefits to these devices that make it clear that all businesses need to jump on the connectivity bandwagon:
- More efficient processes. Organizations can use operational insights that they receive in real time in order to make better business decisions. Real-time data received from sensors can improve and monitor efficiency while minimizing human intervention and reducing energy costs.
- Improved productivity. Productivity is a major parameter that is going to affect the profitability of any business. Smart, connected devices can improve productivity by offering workers needed training, improving labor efficiency.
- Risk management. One of the ways that connected devices can impact an organization is to sense potential faults within a system before a crisis occurs. These devices can prevent expensive problems before they arise, and they can lead to new and efficient way of doing business. For example, a full milk tank at a local dairy farm could signal that a truck is needed to pick up the completed supply, and if a problem arises, the farmer and the milk company will be alerted right away to prevent any disruption of services.
- Better utilization of assets. The use of smart, connected devices can help your business to track assets via the use of connectivity and sensors, including tools, equipment, and machinery. Real-time visibility of your supply chains and assets can be extremely beneficial to a business, as you’ll be able to more easily locate your assets and run maintenance to prevent potential problems.
Connected Devices that Business Should Adapt

Businesses need to adapt to the new world of smart, connected devices. New technologies are constantly being developed, and there are a variety that are already on the market:
- Tablets. Many companies are moving away from the use of traditional desktop or even laptop computers in favor of tablets. The smaller size of this device is one reason, as they are more convenient to transport from one location to another. However, these smart devices are also a great way to conduct presentations off-site. Tablets provide remote access and can connect easily to the projector screen of a conference room, and cloud technology can allow your worker to access his or her presentation from anywhere.
- VPNs and Personal Hotspots. If you have workers that work remotely or travel frequently for business, smart devices with personal hotspot capabilities can allow for a secure network where you won’t need to worry about any "cyber eavesdropping". Once set up, these hotspots can turn a smartphone into a private access point. This will ensure that you have a secure Internet connection even when one isn’t otherwise available.
- Video conferencing. With increasing travel expenses and costs, getting everyone in your team together for a meeting may not be a realistic option. Instead, many organizations have turned to video conferencing services to conduct large group training sessions and staff meetings. Many video conferencing programs will also allow for file and real-time screen sharing, allowing all participants to see the same document at once.
To remain competitive in the business world, it is important to keep your technology up-to-date. By investing in smart devices with Internet connectivity, you’ll transform the way that you connect with your clients, customers, and employees, improving the way that you do business.

Photo Credit: sdecoret/Shutterstock

Peter Davidson works as a senior business associate helping brands and start ups to make efficient business decisions and plan proper business strategies. He is a big gadget freak who loves to share his views on latest technologies and applications.
How cloud technology benefits the healthcare system

Publié: décembre 8, 2015, 4:40pm CET par Peter Davidson
The cloud is growing every day. It is not the clouds in the sky that people are talking about. It is the cloud of information that is being stored on the World Wide Web.

There was a time when people were limited in how much information they could store on a computer. There were also limits as to how that information could be accessed. The cloud makes information available to anyone at any time as long as they are allowed to see it. This is changing the way that people communicate and the way that business operates. Healthcare is one of the areas where cloud technology offers many benefits.

Communication through the Cloud

The use of cloud technology is very important when it comes to communication. One of the types of cloud technology that is being used in healthcare is VoIP. A VoIP phone system in place in healthcare has several benefits for both the healthcare professionals and the patients.

VoIP systems give healthcare businesses a lot of flexibility. They have many of the features and the abilities of the biggest phone systems that only large companies used to have. It is now very easy for a healthcare professional to utilize VoIP phone systems and to get all of the features that are offered without the big investment that a traditional phone system would require. There is less money, time and equipment needed to establish the VoIP system. That makes this system accessible to even the smallest healthcare businesses.

The VoIP systems make it easier for healthcare offices to track all of their phone calls. It allows them to handle all of the information that is received in a better fashion. The information can be prioritized and distributed where it is needed. All of this will translate into better care for the patients of that healthcare office.

Information sharing through the Cloud

One of the keys to providing good healthcare is information. The more that health professionals know about a person, the easier it is to keep them healthy. The problem is that a single individual can have several healthcare professionals that are involved in their care. Many mistakes are made because one healthcare professional does not realize what another is doing.

The cloud makes it easy to collect all of the information about an individual and make it accessible to all of the healthcare professionals that need to see it. The decisions they make for that individual will be based on complete information rather than a little bit of guesswork.

A cloud phone system can also help health professionals by allowing them to communicate easily. Conference calling, video calling and the other features of these phone systems can allow the health professionals to share information with their colleagues in a much more timely fashion.

There is one other way that cloud technology is changing healthcare. Patients are taking advantage of these modern phone systems to see their doctors through the cloud. They are connecting with doctors through video conferencing and through the phones instead of going into the office for a visit. Many doctors are able to provide a patient with the treatment they need through these systems. This can help improve healthcare in several ways.
- Patients may be less intimidated and more willing to see a doctor through the cloud technology
- The doctor and the patient will both have more time to do their work by seeing patients sooner rather than later
- Distance is not an obstacle to healthcare when the cloud is employed
- Costs for patients can be lower when the cost of running an office is lowered
- Healthcare offices will have better tools to help them with billing and collecting payment for the work
Cloud technology does offer many benefits to the healthcare system, but it also can be dangerous. The information that is being stored in the cloud can be accessed by people that should not have it. The communications using the cloud involving the healthcare systems can also fall into the wrong hands. Security is a high priority for the use of cloud technology in healthcare and that is a good thing. Patients expect their private information to stay that way.

Doctors and healthcare offices have been slow to adapt to the technology that is being offered. They are very used to the old way of doing things. The more doctors become willing to adapt to the advances that are happening, the more patients will accept it. The benefits of the cloud in healthcare far outweigh any dangers and it is something that more professionals need to use. A doctor should provide the best care they can at all times. It is something that every patient deserves when it comes to healthcare.

Photo Credit: alexmillos/Shutterstock

Peter Davidson works as a senior business associate helping brands and start ups to make efficient business decisions and plan proper business strategies. He is a big gadget freak who loves to share his views on latest technologies and applications.
How effective are parental controls for your child's safety?

Publié: décembre 3, 2015, 11:25am CET par Peter Davidson
Children are figuring out how to use the internet at a much younger age than in the past. Kids 1 or 2 years old are exposed to computer devices to help distract them. They quickly learn how to press the right buttons on smartphones, tablets and other devices. It is great that kids are learning to use technology at such a young age, but it also can create nightmares for the adults.

The internet is full of information and entertainment for people of all ages, but not everything found on the internet is appropriate for young children. It is up to the parents to make sure that the kids are not exposed to things they are not prepared to handle or that could put them into a dangerous situation. Parents need to find ways to protect their children when they are not around to monitor it themselves.

The Use of Parental Controls

One of the things that parents are turning to is parental controls. This is software that can prevent a child from different activities when they are on the computer. The controls vary in what they can do. Some of the common things that parental controls can do include:
- Limiting the sites that a child can go to -- It is possible to block specific sites or it may be possible to block any site that is not certified for a specific age group.
- Limiting the time spent on the computer -- Many parents worry about a child spending too much time on a computer and turn to these controls that will shut the computer down for the child if they reach their limit for the day.
- Protection from malicious software -- Antivirus protection not only protects computers from malware, it also offers parental controls that can help protect the child and computer.
Parental controls can do many things, but parents still have to wonder if they are really protecting the child. For many parents, the key is learning how to use the parental controls in the right way.

Using Parental Controls

In order to get the most from parental controls, it is important that parents learn how to use them. This requires a little bit of thought about what they want their children to be exposed to, what the children are capable of doing and how the parent wants to protect themselves and the computers from problems the kids may use.
- Watching what kids can see -- Statistics have shown that one out of every 10 kids under the age of 15 is trying to find pornography on the internet. Besides pornography, there are sites that offer violent content or are offering content that is not suitable for a young child. In this case different parental controls may have to be used. A parent may want to use antivirus protection to prevent a child from going to sites that offer this type of content, or they may want to go to sites that offer some content that is suitable and other content that is not and use the controls on that site. A parent needs to put as many controls in place as they can to prevent the child from viewing unwanted content.
- Knowing what the child is capable of -- Children that have been exposed to computers from a young age know how to get around many of the systems that are designed to protect them. It is important that the parent makes sure that the controls they choose are not easy to get around for the child. It is also important to monitor the activity of the child on the internet.
- Protection -- One of the biggest issues that a child can create when they visit unsafe sites is introducing malicious software to the computer. Malware is preventable, many times through the use of antivirus protection software. Having this software is something that can protect both the child and the parent and is a basic need for any computer device.
If the question that parents have is whether parental controls and antivirus protection work, the answer is yes and no. They can be effective because they have the capability to prevent children from accessing things they should not when they are using a computer. While they are effective as a tool for parents to use, they are not perfect.

Parents need to make sure that the parental controls and antivirus protection is turned on at all times. They need to make sure they are checking the controls and making sure they are suitable for the age of their child. More importantly, they still need to be involved with their children and their computer usage. Doing all of these things will keep children safe. If you have any thoughts or ideas, please take the time to share them with us.

Photo Credit: wavebreakmedia/Shutterstock

Peter Davidson works as a senior business associate helping brands and start ups to make efficient business decisions and plan proper business strategies. He is a big gadget freak who loves to share his views on latest technologies and applications.
What to consider before cutting the cord

Publié: août 24, 2015, 4:39pm CEST par Peter Davidson

Today’s technologically advanced society offers consumers a multitude of ways to view their favorite programming. The most common and traditional way of watching the news, entertainment, sporting events and many other types of programming is of course through your cable television package.

However, every day, thousands of consumers are figuratively cutting the cable cord and choosing another less expensive and more convenient option: Internet TV.

Internet TV and apps that offer live TV streaming can be less expensive than costly cable TV packages, and there are other benefits as well that make such an option attractive to those fed up with paying high monthly cable bills. If you have been thinking about cutting the cable cord, or if you would like to know more about Internet TV and why online TV streaming is getting popular, then consider these important factors, so that you can make a more informed choice.

The More Programming You Wish to Watch, the More Expensive Cable Can Be

This is one consideration you are probably already aware of. Basic cable is offered at one monthly price, but if you wish to add additional channels, such as movie channels or sports channels, then you will have to pay additional fees each month.

On the other hand, many Internet TV streaming services let you watch live Internet TV channels for free. You will, of course, pay a monthly fee for other types of TV streaming, but the cost is typically a great deal less than any cable service, and sometimes you’ll find that an Internet TV service offers more exclusive programming and special events than your cable TV does. It is important that you research any streaming service first, so that you can compare the costs and programming options.

Internet TV Lets You Watch Anywhere on Your Mobile Device, Smart TV, Computer or Laptop

With many live events, such as sports events, you needed to be home to watch the game. But with Internet TV, gone are the days of having to rush home to watch the game, lamenting over great plays you might have missed, or trying hard not to hear the outcome of a game until you have had time to watch what you recorded on your DVR.

With Internet TV and live TV streaming, you can be sure to be able to catch that big game at any time, so long as you have a device with you capable of streaming the video. If you are a big sports fan, you’ll definitely want to look for a streaming service that offers a lot of the major sporting events and networks.

Do You Have a Strong Internet Connection?

Before you engage in cord cutting and make the switch to Internet TV, you’ll want to be sure you have a strong Internet connection. Excellent, consistent bandwidth is required in order to ensure that all streaming runs smoothly, without annoying buffering interruptions or lagging video.

If you plan on streaming video that is high bandwidth you may want to upgrade your Internet connection. Additionally, you don’t want an Internet package that charges you according to your data usage. Video streaming uses up a lot of data, so an unlimited data plan is definitely the best way to go.

Is One Internet TV App Enough?

If you want to watch specific programming, you may need to use different streaming services. For example, if you like some of the shows exclusive to HBO, you’ll of course want the HBO app, and if you like streaming movies, you want to choose Netflix.

But there are also plenty of services that offer a large combination of live TV channels, movies, and many other types of programming, which will save you an ample amount of money as well as be more convenient.

Less Equipment Needed

With cable, you need your TV, along with a cable box, remote, and cable cords, and possibly a DVR. With Internet TV, all you need is an app and a source for viewing the video, such as a tablet. This saves money as well as space, because most cable companies also charge a monthly fee for the use of their equipment in addition to the cable package price.

Additionally, equipment such as cable boxes are often prone to malfunction, which can be infuriating if it happens often. But with Internet TV, so long as you have a strong Internet connection, there should be no issues.

Have you already made the move to Internet TV or are you thinking about doing so in the future? Please feel free to share your thoughts and experiences with Internet TV so that others can become more informed.

Published under license from ITProPortal.com, a Net Communities Ltd Publication. All rights reserved.

Image Credit: zimmytws / Shutterstock
7 useful online tools for your business

Publié: mars 2, 2015, 4:12pm CET par Peter Davidson

As the manager of a small business or an entrepreneur just starting out, you should always be on the lookout for anything that can improve your productivity, time management, organization, and ultimately make day to day tasks easier to manage.

It can be hard enough trying to run things in the office without also having to worry about your online presence. But like it or not, today’s business needs an online presence in order to ultimately succeed, or at least remain competitive.

Thankfully, there is large number of tools and apps at your disposal that can be used to facilitate online functions and tasks leaving you free to focus on other responsibilities.

With literally thousands of useful apps to choose from, it can be a daunting task finding some that will best fit your needs. The following 7 tools are typically useful for any small business owner, and best of all, they are also all free.

Google Drive

If you aren’t using Google Drive yet, you should get started right away. This business-friendly, easy to use tool is ideal for storing all types of files and documents, and enables you to access them from any mobile device.

You can also share documents with other colleagues, employees or team members, as well as edit them without from wherever you are. Its integration with other Google apps makes it an extremely functional and useful tool.

Elance

If you ever have need of services that you don’t currently have the staff to handle, such as graphic design, website content, blog posts, marketing materials, etc, then you would do well to start using Elance.

This site lets you find and hire freelancers for the rates you are comfortable with, choosing from thousands of potential candidates.

You can view reviews and credentials of the freelancers you are interested in, and post project details and wait for the freelancers to come to you.

Using Elance is a great time saver and the ideal way to find cost-effective services without having to hire and train a full or part-time employee.

UberConference

UberConference is an online conferencing tool that provides users with an easy way to instantly set up conference calls.

With anywhere from just a few attendees to potentially thousands, this is an ideal app for all manner of online calls, from speaking with vendors, holding meetings with clients, or providing a training seminar for employees in offices all across the world.

Additionally, the remote screen sharing feature makes it especially useful when attempting to share information with others. It lets you show any other attendees on the conference call what is on your screen, so that you can easily point out images or review documents with others.

TweetDeck

If your business takes advantage of social media platforms such as Facebook and Twitter, then having TweetDeck will give you greater control over your social media management and campaigns.

TweetDeck can be used to view multiple Twitter and Facebook accounts all at the same time in an intuitive interface, so that you can quickly post updates or respond to followers without having to flip between different platforms or accounts.

Wix

If you don’t currently have a website but want to get one up and running quickly, you don’t necessarily need to shell out thousands for a professionally designed website.

Wix offers a multitude of different website templates to choose from. All you need to do is create an account, select one, and provide content for the various pages.

Wix writes the website code for you and uploads it, so that the result is a clean, polished looking website that is ready to perform.

Google Analytics

In regards to website performance, there probably isn’t a better tool than Google Analytics.

This handy platform will let you know how your website is performing, so that you can better figure out how to improve it and gain new visitors and increase website visibility.

Free and easy to use, it’s a great tool for maintaining a strong web presence.

Social Mention

Want to know more about how others view your business? Then use Social Mention, which monitors several different social media platforms for criteria you enter, such as your business name.

When your business name is mentioned on any network, Social Mention lets you know so that you can see if you are receiving good or bad reviews.

It is also a great way to keep track of customer concerns or see which areas of your business need improvement.

Published under license from ITProPortal.com, a Net Communities Ltd Publication. All rights reserved.

Photo Credit: bloomua/Shutterstock

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éléments par Peter Davidson

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Publié: novembre 30, 2018, 7:00pm CET par Peter Davidson

Publié: août 22, 2018, 12:57pm CEST par Peter Davidson

Publié: août 15, 2018, 8:01pm CEST par Peter Davidson

Publié: octobre 3, 2017, 3:10pm CEST par Peter Davidson

Publié: septembre 18, 2017, 11:47am CEST par Peter Davidson

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Publié: décembre 23, 2016, 4:51pm CET par Peter Davidson

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Publié: août 24, 2015, 4:39pm CEST par Peter Davidson

Publié: mars 2, 2015, 4:12pm CET par Peter Davidson