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Microsoft Launcher is very popular with Android users
Publié: décembre 18, 2017, 6:23pm CET par Mihăiță Bamburic
Microsoft has become one of the most relevant mobile developers by offering its best products and services to (virtually) everyone who owns a smartphone and tablet -- for free. Major apps like Word, Skype and Outlook are among the most popular titles in their respective categories on the two biggest platforms: Android and iOS. Microsoft did not stop there though, as it also created new apps specifically tailored to attract new users on a platform. Microsoft Launcher is one of them, being designed as an alternative launcher for Android devices that ties in with the company's other products. And, believe… [Continue Reading] -
Mobile ads shift to using video as spending doubles
Publié: décembre 18, 2017, 4:13pm CET par Ian Barker
With consumers spending more of their smartphone time in apps worldwide, in-app advertising continued to be the main growth area in worldwide mobile ad spending and video ads are increasingly dominant. Data from real-time advertising platform Smaato reveals in-app ad spend taking at least 85 percent of mobile ad spending in each of the top 20 mobile advertising markets worldwide. The data also shows that mobile video ad spending growth continues to outpace that of all other mobile ad formats. Video ad spending has almost doubled, showing more tha 90 percent growth in one quarter alone. Ad spaces that played… [Continue Reading] -
Consumers lack data breach awareness
Publié: décembre 18, 2017, 3:08pm CET par Ian Barker
New research from cyber exposure company Tenable reveals a widespread lack of consumer awareness surrounding the impact of data breaches. The results based on an online Harris Poll of more than 2000 US adults show that only 12 percent think their data has been stolen over the past year. But given the Equifax breach exposed up to 143 million Americans, that number is statistically impossible. Although 94 percent of those polled have heard about the security breaches that have taken place in the last year, they have taken little action to protect themselves from further exposure. Only 25 percent have… [Continue Reading] -
Why moving to the cloud can help boost security and compliance [Q&A]
Publié: décembre 18, 2017, 11:13am CET par Ian Barker
Although the adoption of cloud services has increased over the past few years, many organizations are still unwilling to make the move to the cloud due to security and compliance concerns. But Jim Hansen, VP of product marketing at security management firm AlienVault argues that companies with limited resources and budget should actually consider moving to the cloud in order to benefit from stronger security and compliance, in addition to other business benefits. We spoke to him to find out more. BN: What are the business advantages of moving to the cloud? JH: Cloud computing has proven to be more cost-effective… [Continue Reading]