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Cyber Monday is the new Black Friday
Publié: septembre 21, 2017, 3:42pm CEST par Ian Barker
New research shows that as we move towards the holiday season, shoppers are more excited about the prospect of Cyber Monday than that of Black Friday. A study by retail analytics company Euclid finds that Cyber Monday leads the way in consumer excitement (72 percent) followed by Black Friday and the day after Christmas (62 percent and 55 percent, respectively). The findings also show that eCommerce continues to build momentum, but also that physical stores maintain a key role in the buying process. In fact, 75 percent of consumers aged 18 to 34 visit a store on a regular basis… [Continue Reading]