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New solution aims to cut mobile app fraud
Publié: août 22, 2017, 4:20pm CEST par Ian Barker
One of the ways developers can boost the popularity of their mobile apps is via pay-per-click advertising. But this leaves them open to fraud where bots can be used to generate large numbers of hits. Mobile advertising technology firm AppLift is launching a new Fraud Buster tool, which combats app install fraud in real time to ensure users are genuine and deliver increased return on advertising spending. "As fraudsters game mobile app installs to their benefit, the trust upon which the online advertising ecosystem is built erodes at an expedited rate," says Maor Sadra, CRO of AppLift. "The Fraud Buster arrests… [Continue Reading]