Businesses are clamoring for up to date mobile apps, but in the past the approach has tended to be all or nothing, with no real way of testing new features on some users before rolling them out to everyone. Mobile developer tool specialist Rollout.io is launching a new ROX by Rollout tool that gives mobile app developers the ability to selectively deliver new features to subsets of users and monitor the performance of those features, making intelligent, data-driven recommendations about further deployment. "Data-driven deployment is the future of mobile app development," says Erez Rusovsky, co-founder and CEO of Rollout. "With…
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