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BetaNews.Com
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New platform delivers crowd insights into consumer preferences
Publié: avril 11, 2017, 3:36pm CEST par Ian Barker
A combination of big data and the web means that there's more opportunity than ever for companies to study and understand the habits of consumers. Online lists and voting site Ranker is using its wealth of polling data to launch a new Ranker Insights platform for marketers to uncover details of consumer behavior. Aiming initially at the entertainment sector, Ranker has used millions of data points to create B2B partnerships with a range of networks, production companies, movie studios and music labels across all platforms. Ranker Insights generates comprehensive data profiles of thousands of actors, movies, celebrities, TV series, musicians,… [Continue Reading]