I shop at Amazon a lot. Is it because the prices are the lowest? No, actually. Quite often, I pay a bit more at Amazon compared to other online retailers. Why would I choose to spend more money? Shipping time. As a Prime member, I get guaranteed free two-day shipping. For a few extra bucks, I can get one-day shipping. In other words, the guaranteed delivery is worth the premium for me. Saving a few bucks but not knowing when my order will arrive is simply a bad deal -- for me at least (and I am guessing many others…
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