Playable ads -- that is ads that mimic an app and let you interact with it -- aren’t new. I see them from time to time on my iPhone, and never interact with any of them. Because, why would you? However, Microsoft says that playable ads are not only better than regular ads, they are more profitable. And now they are arriving on Windows 10. The Playable Ads preview goes live in the Windows Dev Center today, allowing developers to offer their own interactive adverts. Microsoft explains how playable ads work: Playable Ads are a completely new way for end…
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