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Marketers divided on the importance of analytics
Publié: janvier 13, 2017, 3:19pm CET par Ian Barker
Technology means that marketers are able to collect more information on customers and their purchasing habits than ever before. But a new study shows that there's a divide on how important using that information is going to be. The survey by marketing software company Marketo reveals that while 57 percent of all respondents in the US believe predictive analytics will be the primary technology they use to engage with their customers, only 11 percent of international marketers think the same. The survey of respondents from Australia, France, Germany, the United States, and the United Kingdom identifies the internet of things… [Continue Reading]