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Social apps dominate mobile activity
Publié: janvier 12, 2017, 3:51pm CET par Ian Barker
Yahoo's mobile analytics arm Flurry has released its State of Mobile report for 2016, looking at mobile app activity and trends from the last year. Over the last year, Flurry tracked more than 940,000 applications, across 2.1 billion devices, in 3.2 trillion sessions. Compared to 2015 overall app usage grew by 11 percent and time-spent in apps grew by 69 percent. Growth in some app categories, however, has been at the expense of other apps rather than traditional media. Messaging and social applications for example saw year-on-year growth at 44 percent, while the personalization category lost 46 percent in session… [Continue Reading]