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  Android overtakes iOS in mobile ad revenue

  Publié: janvier 12, 2017, 7:27pm CET par Ian Barker

  Analysis of data from billions of mobile ad impressions served during the third quarter of 2016 shows that for the first time Android has passed iOS in terms of revenue generated. The report from real-time advertising platform Smaato shows that based on eCPM (effective cost per thousand impressions) in the third quarter of 2016, Android accounts for 55 percent of global mobile ad revenue generated by publishers compared to 41 percent for iOS, the share of which is eroding. Since Android has the lion's share of the market, accounting for 88 percent of shipments in the quarter, you might expect… [Continue Reading]