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  Shopping apps targeting women generate better profits

  Publié: octobre 11, 2016, 6:16pm CEST par Ian Barker

  Marketers must target women if they are looking to succeed and make profits in the mobile sector, according to a new report. The Mobile App Engagement Index from performance based marketing platform Liftoff analyzed 7.3 million app installs across five sectors to unearth key app trends from the first half of this year. It finds that female customers are not only more likely to make a purchase in both mobile e-commerce and gaming apps, they are also less expensive to acquire compared to their male counterparts. Liftoff found that women were nearly 34 percent more likely to make a purchase… [Continue Reading]