Although they account for only two percent of all emails sent, triggered marketing messages -- those sent to mark birthdays and other events -- generate 10.2 percent of email-driven revenue and 9.7 percent of email-driven orders. This is among the findings of a study by Yes Lifecycle Marketing, the company behind marketing and analytics platform YesMail360, which shows that people are twice as likely to open triggered messages as they are general marketing emails. "As email volume continues to increase, it becomes more and more difficult for marketers to stand out from the noise and effectively engage consumers", says Michael… [Continue Reading]