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New partnership extends reach of beacon advertising
Publié: juillet 14, 2016, 3:20pm CEST par Ian Barker
Beacon advertising is becoming increasingly popular as a means of targeting consumers in specific locations with relevant messages. It's now set to spread further as Freckle, the world's largest beacon technology company, announces a partnership with one of North America's largest mobile platform companies for publishers and media companies AirKast. AirKast customers include Cumulus Broadcasting, ESPN, CBS News Radio and Fox News Radio. The company has over 2,000 individual apps that are launched more than 20 million times per month. With the Freckle SDK in AirKast's applications, clients can now benefit from Freckle's thousands of beacons placed in stores and… [Continue Reading]