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  Pokémon Go and business model innovation

  Publié: juillet 12, 2016, 6:07pm CEST par Sameer Singh

  After months of hype, Pokémon Go finally began rolling out in a few countries this week. At this point, I can safely say, it has turned out to be one of the biggest viral hits in recent years. While the Pokémon IP played a significant role in the game's quick uptake, I believe that Pokémon Go's status as the first accessible augmented reality game at scale will be much more important to its long-term success. There are multiple elements of business model innovation at play here, far deeper than a simple extension of pre-existing IP. Many analysts have already put… [Continue Reading]