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Is Microsoft trying to steal Apple's WWDC thunder?
Publié: juin 13, 2016, 6:27pm CEST par Joe Wilcox
Timing is everything, particularly in business marketing tactics. Surely it's no coincidence that hours before Apple's big developer conference, where questions about iPhone's future and product innovation loom large, that Microsoft announces plans to buy social network LinkedIn. Hehe, how do you like them apples? The merger will split tech news and analysis coverage this fine Monday and spill over to tomorrow, robbing Apple of the attention it needs now to subdue rising negative perceptions about the future. Global smartphone sales are slowing and iPhone accounts for 65 percent of total revenues. Meanwhile, the fruit-logo company hasn't perceptually lifted the… [Continue Reading]