Companies are increasingly turning to analytics to gain a competitive advantage and help with customer retention. But a recent study from cloud analytics specialist Birst reveals that half of the companies surveyed that attempted to create in-house analytics products reported being unsatisfied with the results. To meet demand for reliable analytics products, Birst has announced new capabilities that boost time-to-market and deliver improved user experiences. Features include new JavaScript APIs which enable third-party applications to interact with Birst using bi-directional data filters. This means applications can dynamically update based on events and data signals that happen in Birst, but also… [Continue Reading]