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More than half of businesses are in digital denial
Publié: mai 16, 2016, 12:34pm CEST par Ian Barker
Businesses are under increasing pressure to improve their customer experiences and make more effective use of their digital communication channels. Yet new research from apps, data development and integration company Progress shows that 62 percent of respondents believe their business is in denial about the need to transform digitally. What's more 70 percent of UK-based respondents think that reliance on the IT team is the biggest barrier to delivering a good customer experience. Globally 72 percent think IT is most likely to be the final decision maker for digital initiatives. Better collaboration between IT and marketing is needed to deliver… [Continue Reading]