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Facebook's mobile ads boosting revenue
Publié: avril 29, 2016, 1:41pm CEST par Sam Pudwell
Facebook has put other tech giants to shame by comfortably beating analyst expectations in the last quarter, with revenues over 50 percent up thanks to surging mobile advertising sales. As mobile web browsing continues to grow throughout the world, advertisers are realizing that taking a mobile-first approach has the potential to be extremely lucrative. Facebook has looked to capitalize on this by improving its mobile app and expanding its live video solution, both of which have attracted advertisers. As a result, advertising revenue increased 56.8 percent to $5.20 billion, with mobile ad revenue accounting for approximately 82 percent, up from… [Continue Reading]