If a data breach happens customers expect a fast and reassuring reaction from the company affected. It's therefore crucial for businesses to have an incident response plan, but often those plans are only tested when a breach occurs.
According to an upcoming survey from customer security company AllClear ID the two most common challenges during a breach response are people related, with 66 percent citing internal politics and 60 percent "too many cooks in the kitchen".
To address the need for a proactive security plan and enable enterprises to act swiftly and decisively, the company is launching its AllClear Reserved Response program. This is aimed at ensuring a successful customer response after a cyberattack by pairing expert planning with guaranteed response capacity.
"Cyberattacks are a very real part of doing business today and we've repeatedly seen the devastating impacts that poorly managed breach responses have on a company. CEOs get fired, customer loyalty and retention tank, and companies experience significant financial losses", says Bo Holland, founder and CEO of AllClear ID. "Reserving the response capacity you need in advance is the most effective way to mitigate the response risk and restore customer confidence after a breach".
Using Reserved Response, businesses are given the confidence and capacity they need to execute critical business decisions immediately following a breach, something which can make or break customer trust and loyalty. They can begin executing their response plans as soon as a breach occurs, reducing the chances of negative publicity and damage to business reputation.
"Planning is not enough. If you don’t have the operational capacity to communicate to all of your customers and resolve their problems during an emergency, you will fail", Holland adds. "It's the Titanic problem -- the captain had an evacuation plan, but he was caught short on lifeboats".
You can find out more about AllClear Reserved Response on the company's website.
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