Bing is the second largest search engine in the US and in order to maintain its position the team behind it needs to make constant improvements and for that they need insights into how it gets used.
Microsoft has chosen behavioral analytics solution Interana to analyze the massive volumes of clickstream event data generated daily on Bing.
"Interana and Microsoft share a common vision of innovation. During the proof of concept, Interana met the challenge of delivering the insights we needed from our massive volumes of event data," says Craig Miller, group engineering manager for Bing Experiences. "Interana's scale is impressive. It took only minutes to get answers to questions, opening new possibilities as to what we can do with analytics at interactive speeds. We look forward to continuing to work with the team".
The Bing team will use Interana to analyze experiments at interactive speeds for tasks like A/B testing, trend analysis, automated reporting, ad hoc exploration and discovery, and knowledge sharing. Interana's behavior-based tools will allow Bing to quickly work through a variety of testing, optimize its search engine, and measure how new and current features perform with users. Bing will also enable new data producers and consumers by allowing non-technical team members to access their data via Interana’s end-to-end self-service experience.
"Bing and Interana illustrate how a business can draw actionable insights quickly from massive amounts of data," says Ann Johnson, co-founder and CEO of Interana. "Interana helps organizations like Bing better understand their customers and business. We do this with a solution that’s sophisticated enough to provide insights for seasoned data scientists and simple enough to produce value for business users".
Interana's scalability and performance will enable Bing to interactively analyze the growing amounts of event data generated by searches to better understand users' preferences and accelerate its speed of innovation.