Most marketers are focused on providing a personalized experience for the customer. However, many still rely on email communication. Whilst this is still an effective delivery method there’s an inevitable time lag in the message arriving by which time it could be out of date.
That delay may be a thing of the past as eCommerce specialist Reflektion is launching Right Time Messaging. This has the ability to hyper personalize emails to individual recipients right up to the moment the message is opened.
Reflektion's 1 to 1 search and product merchandising products have already enabled retailers and brands to convert large numbers of website visitors into customers. The Right Time Messaging solution is focused on reactivating customers by injecting real-time, 1 to 1 content into triggered and promotional emails, selecting the most relevant products and promotions for each individual.
"Email can be the most powerful and efficient reactivation tool for marketers. But the batch and blast technique still in use is often not effective with today’s digital consumer," says Sean Moran, CEO of Reflektion. "With the ability to deliver relevant products and promotional messages to individuals based on their shopping behavior up to the time they open the email, marketers can breathe new life into their brand’s email strategy by dramatically improving results".
It can offer products targeted to each individual recipient's preferences. Reflektion clients generate emails that feature a direct link to products, which cuts the number of clicks needed to get to the sales page across all devices and reduces shopper frustration and abandonment.
More information on Right Time Messaging is available on the Reflektion website.
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