Nielsen, the leader in TV ratings, has to move into the new era, which means TV streaming. Now the company is moving in that direction, partnering with Roku, the top set-top box maker on the market, in order to gather this data.
But how do you rate this new dimension in TV? Well Nielsen thinks it can and it's partnered with Roku to give it a try. The two are announcing a new deal beginning now and it aims to make the world of internet-based TV a ratable one.
"As a first step, Nielsen and Roku will enable OTT measurement through Nielsen Digital Ad Ratings. Publishers who choose to participate will have the ability to measure their audience according to Nielsen demographics, as well as access the full suite of Digital Ad Ratings to measure, guarantee and report campaign audience delivery through the Roku platform", Nielsen states in a press release.
The development comes as somewhat of a non-surprise, as TV increasingly moves online with devices like Roku and similar set-top boxes. Nielsen agrees, with vice president Scott Rosenberg states "We believe all TV will be streamed, and with it all TV advertising".
Other potential partners are out there like Amazon and Apple, to name just two. The trend will continue and grow as time goes on.