According to Walker Information’s Customers 2020 Report, by the year 2020, customer experience will be the number one competitive differentiator for brands. With just three years to go, brands still have some work to do to get smarter about their customers, and to learn how to quickly keep pace with the numerous technology changes ahead. From smart technology, artificial intelligence and multi-channel customer communication, technology continues to evolve at a rapid pace. As devices, customers and companies become even more connected, prioritization is the key to customer experience success. Here are five ways brands can stay ahead of the 2020 curve.…
[Continue Reading]