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éléments par Simon Herron

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  How to choose the best experimentation solution

  Publié: octobre 5, 2017, 10:57pm CEST par Simon Herron

  To build and deliver products that customers love, development teams at leading companies like Uber, Netflix, Airbnb, Google, and Facebook focus on experimentation as a critical business process. Engineers and product managers are empowered to A/B test each new product feature in a controlled environment to determine the impact to key metrics like engagement, product usage and revenue before launching the feature to everyone. These companies have all built complex internal software platforms to support their experimentation-driven approach to product development. If you’re looking to adopt the same practice of validating digital product decisions with data, you’ll likely be evaluating… [Continue Reading]