YouTube offers businesses the ability to connect meaningfully with their audience and build an engaged base of customers and prospects. The video sharing website has never been more popular. Today, over three billion hours of videos are watched per month, with an additional 300 hours of videos being added each minute. Yet, out of all the videos uploaded to YouTube, only a very small percentage generate more than a few hundred views; and only an elite few of those ultimately end up going viral. However, when done right, uploading videos can be big business. And not just for traditional organizations.…
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