With McAfee looking for a new home, Symantec acquiring Blue Coat, NewGen Unicorns claiming they are the "next best thing" since the invention of the wheel, and years of criticism from analysts and users alike about the loss of efficacy, the Anti-Virus market is being hit from all directions. Into this upheaval, the acquisition of AVG Technologies by rival Avast Software was recently announced. This mayhem within the AV market highlights two issues: the market is confusingly saturated with security vendors telling similar AV replacement stories, and the AV incumbents know that they need to change or lose. This is… [Continue Reading]