In the new digital communications age it’s often the simplest, yet most elegant solutions that capture our imaginations and take off. People across the world have fallen in love with the sleek, pocket-friendly form of the iPhone, for example, or the pared-back concept of Twitter. Consumers can follow the journey of low-cost goods such as a coffee maker from Amazon or a pizza from Dominos from the warehouse to their doorstep quickly and easily via their smartphone or tablet. In London each week, 30,000 people download the Uber app knowing that this will enable them to hail a taxi with…
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