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éléments par J. Joynson-Hewlett

BetaNews.Com

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  Is app apathy hurting your marketing?

  Publié: juillet 10, 2019, 8:21pm CEST par J. Joynson-Hewlett

  Are you reaching your audience directly through mobile apps? If not, there is a whole new digital market that remains, literally, untapped. Content consumption is nearly universal on mobile devices in 2019, especially on apps. From Instacart to Waze, apps capture the attention of billions on a daily basis. Three of every four users not only say their phone is useless without apps, but default to using apps when they’re bored. Access to these app users is easily unlocked for mobile marketers, who have access to targeting capabilities that other advertising forms do not. The prevalence of in-app marketing is currently the biggest shift in the… [Continue Reading]