Welcome to the exciting world of Progressive Web Apps. You're likely reading this because you've been converted to the PWA cause: a best-of-both-worlds fusion of website reliability and app functionality. Finally, we have a mobile friendly way to combine the speed and directness of websites (no downloads required) with the functionality of apps, like offline browsing, home screen installation and push notifications. With brands from Twitter to the Washington Post and Lancôme (more on that later) embracing the possibilities of PWAs, the question is no longer "Should you have a PWA?" but "What are the implications for my business?" So, before deciding to…
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