True product innovation has long heralded not just greater growth for companies, but for nations and individual careers as well. (Apple is a great example of this.) Now take it a step further: the ability to repeat a successful product innovation model confers an even more important benefit: lasting competitive advantage. (Again you can look to Apple and its concerted efforts to continue innovation in the absence of Steve Jobs.) Yet we see successful innovation within large companies trending consistently downward, and according to the Journal of Product Innovation & Management, up to 49 percent of innovations now fail. So…
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