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éléments par David Black

BetaNews.Com

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  Advertisers need to keep an eye on gamers to reach new audiences

  Publié: mai 5, 2017, 7:02pm CEST par David Black

  It’s time to stuff the stereotypes. For too long in the minds of too many, gaming has been thought of as a sub-culture populated by teenage boys sitting indoors and playing shoot ‘em ups on either a console or computer. The statistics to disprove this have been around for a long time -- the average age of a US games buyer was 36 last year and women make up more than 40 percent of gamers. Nearly two-thirds of US households contain at least one frequent gamer. Staggering stats that make it hard to pinpoint who the "typical" gamer is -- because… [Continue Reading]