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Common App Store Optimization pitfalls and how to avoid them

Publié: mai 17, 2018, 8:39pm CEST par Dave Bell

Making an app is hard, but getting it noticed on the Apple App Store and Google Play Store can be an even more difficult task. Optimizing your metadata is the biggest hurdle to getting noticed and finding users. There are many "tips and tricks" articles out there that promise to help, but very few talk about what to avoid. Fortunately, with a strong App Store Optimization (ASO) strategy, you can stand out from the crowd while keeping an eye out for ASO pitfalls. By maneuvering around these pitfalls, you’ll be one step closer to improving your app’s visibility. Keyword Fumbles… [Continue Reading]
Own your category -- 7 ways to set your app apart from the competition

Publié: mai 20, 2016, 6:41pm CEST par Dave Bell

Whenever a new platform emerges there are always a handful of first movers who become huge success stories. In the early days of the PC, those first movers were Microsoft, Visicalc, Lotus, Broderbund, 3D Realms and others that -- while nostalgic -- are largely left to the annals of computer history. Nearly anyone has at least a statistical chance of "hitting it out of the park" when there are few competitors and little industry knowledge has transferred into the broader marketplace. The difference between the long term winners and losers is that the winners understand that as an industry evolves,… [Continue Reading]

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