The marketing industry has experienced a surge of new technologies in the past few years. While this creates the potential for complete transformation, the marketing landscape over the past year has remained fairly steady. As 2017 begins, the question remains whether this will be the year that technology is fully embraced by the marketing community. Will it be a transitional year with common practices being adapted to reflect new technology trends or will it witness major developments that threaten to take marketers by surprise? In a world where customers are constantly demanding more, customer experience (CX) has become difficult and…
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