The future of the automotive industry is a hot topic these days, especially when it comes to urban mobility. Indeed, the increase in urban density, rising cost of car ownership, insufficient infrastructure to sustain urban growth and the high adoption rate of smartphones have laid the foundation for a series of new services. The worldwide growth of one-way carsharing services (Station Based and Free-Floating) is just beginning. It’s the fastest growing trend among millennials in Europe and the US. People in cities are looking for mobility options that offer them flexibility, convenience and affordability. One-way carsharing scores very high on…
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