Gregarius » BetaNews.Com » juillet 10, 2019

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  Is app apathy hurting your marketing?

  Publié: juillet 10, 2019, 8:21pm CEST par J. Joynson-Hewlett

  Are you reaching your audience directly through mobile apps? If not, there is a whole new digital market that remains, literally, untapped. Content consumption is nearly universal on mobile devices in 2019, especially on apps. From Instacart to Waze, apps capture the attention of billions on a daily basis. Three of every four users not only say their phone is useless without apps, but default to using apps when they’re bored. Access to these app users is easily unlocked for mobile marketers, who have access to targeting capabilities that other advertising forms do not. The prevalence of in-app marketing is currently the biggest shift in the… [Continue Reading]
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  5G's 'G-wiz' environment

  Publié: juillet 10, 2019, 8:07pm CEST par Marc Cram

  The U.S. is leading in 5G. That’s the latest findings from the Cellular Telecommunications Industry Association’s (CTIA’s) 2019 Annual Survey. But hold the smartphone! According to CNN’s June 26, 2019 article titled, Huawei is still signing up 5G customers despite US pressure, "Huawei is a leader in 5G technology and has invested $4 billion over the last decade in developing the next generation of wireless technology…" When it comes to the 5G measuring stick, "leading," "readiness," and "patents" all have dramatically different leaders. For example, according to the CTIA report, being ready for 5G means building the required infrastructure, and… [Continue Reading]