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Many businesses remain unprepared for GDPR
Publié: octobre 21, 2017, 3:23am CEST par Sead Fadilpašić
A shockingly large proportion of businesses have no idea how to behave when GDPR comes into play, a new report by the DMA has claimed. More than half of marketers surveyed (56 percent) believe they’re on the right track, with four percent actually saying they’re ahead in their plans of being compliant by May 2018. Another 17 percent are behind their current plan -- up from 11 percent in May this year. The report says that in the last year, "awareness and preparedness among marketers has risen." More than three quarters (77 percent) now rate their awareness as good, with just less… [Continue Reading]