As any Facebook user will know, clickbait is rife on the social network. A very common technique used to drive traffic to ad-laden websites is to embed fake play buttons in images, or post videos that are actually static images. Facebook is clamping down on these practices in a bid to tidy up users' newsfeeds and avoid people being transported to "low quality websites" set up by spammers. Over the next few weeks, Facebook will start to treat posts that try to fool people in this way differently. Fake play buttons and static video posts will be demoted to reduce…
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