As consumers become bombarded with more and more advertising both online and in the real world, the challenge of directly appealing to customers is a challenge facing businesses both large and small. Combining the intelligence of machine learning and AI systems with the personal touch of technology platforms such as instant messaging apps or mobile devices, chatbots could soon be the best way for businesses to directly reach out to their individual customers. The programs look to converse with human users through an app or online service, responding to questions posed by the user and responding as best as they can to simulate a…
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