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Let's talk about Value as a Service
Publié: mai 15, 2017, 4:09pm CEST par Rob Bernshteyn
It is already common knowledge that many traditional product companies are converting the delivery of their offerings to the as-a-service model. We are now approaching the final frontier of that model: Value as a Service (VaaS). As we shift to VaaS, customers will focus less on the delivery model and more on the value delivered. Effectively delivering VaaS requires a new kind of relationship between vendors and customers, one that is outcome-based, rather than a negotiated, transactional exchange of goods and services for money. It’s more of a partnership in which both parties are empowered to support each other as… [Continue Reading]