Soon every smartphone will be VR-enabled. This will open up the virtual floodgates, making video-based VR experiences more affordable and accessible. Immersive VR will go mainstream not on laptops, smart TVs or games consoles but on mobiles. Affordable headsets such as Samsung Gear VR and Google Daydream View are already gaining traction with early adopters for VR gaming and content streaming via apps such as Netflix VR and HBO Now VR. But this is just the tip of the iceberg. As well as media and entertainment, there is a huge market opportunity for organizations in other sectors to boost engagement…
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