Everywhere you look, businesses of all shapes and sizes are looking to transform themselves into digital businesses. This digital transformation tidal wave is often predicated on building a more robust, data-driven organization. Executives want to make more informed, more strategic decisions, and see analytics technologies, from big data to predictive analytics to good old fashioned business intelligence, as the silver bullet to do so. It’s no secret that businesses are buying in big. Worldwide revenues for big data and business analytics are expected to grow 50 percent, up from $122 billion in 2015 to $187 billion in 2019, according to research from…
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