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  In-game advertising should be fun

  Publié: mars 15, 2017, 3:45pm CET par Chaya Soggot

  The issue of ad blocking once again resurfaced at the 2017 Mobile World Congress. Leading network provider, O2 announced that it is looking to give users the ability to block ads if they feel "plagued by advertising." This follows on from similar threats at the 2016 MWC from Three Mobile -- another leading network provider in the UK. Although there have been no legislative changes or work regarding ad blocking, the debate is very much in the headlines and in the public domain. Ad blocking uptake has slowed, but brands should not be resting on their laurels just yet. According to… [Continue Reading]