A huge proportion of web traffic comes from mobile devices these days, and this means people are often trying to access online articles when they have a slow data connection. For this reason, Facebook introduced Instant Articles, and Google introduced Accelerated Mobile Pages. Both of these technologies allow for near-instantaneous loading of pre-cached, optimized articles on mobile devices, but they have a problem. Both mask the original URL which can make it difficult to share interesting articles with others. Google has seen the problem and made an important change to the way AMP works, helping to increase trust. The news…
[Continue Reading]