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Mobile ad-blocking will get out of control in 2017
Publié: janvier 25, 2017, 3:12pm CET par Ben Williams
It wasn’t just the news of Trump and Brexit that dominated headlines in 2016 -- adblocking also remained high on the news agenda after experiencing a roller-coaster year. Murmurs among the industry claimed that 2016 would represent a possible adblocking Armageddon, while the IAB’s CEO and president, Randall Rothenberg, spewed the words of Adblock Plus (ABP) as "extortionists, internet killers, an unethical, immoral, mendacious coven of techie wannabes." But that wasn’t all. In August, an epic back-and-forth battle between ABP and Facebook kicked-off as we successfully circumvented each new update made by the social media giant to uphold the users’ rights… [Continue Reading]