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Few UK retailers confident about their customer experience
Publié: janvier 17, 2017, 11:03am CET par Sead Fadilpašić
Retailers are seriously lacking confidence when it comes to delivering a seamless, connected experience across channels. This is according to a new report by SAP and PwC. The report, based on a poll of 300 retailers and more than 2,000 consumers, says less than a fifth (17 percent) of retailers are confident in their capabilities. More than six in ten agree siloed business units are hurting their efforts, and a third say they are having trouble implementing the "single view of the customer". Just eight percent have successfully done this, the report claims. Retailers are faced with four key challenges,… [Continue Reading]