The use of mobile devices continues to increase, with there being no sign of it slowing down anytime soon. The use of mobile apps is also increasing and is completely dominating mobile internet usage, so it’s no surprise that enterprises are investing in mobile apps in order to boost the impact of their product or service. The most dominant channel through which to download consumer apps is through stores such as Apple’s iTunes and Google’s Play Store, as well as some third-party marketplaces. A large corporate organization will need to ensure that all information placed within their mobile app is… [Continue Reading]