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Businesses believe IoT can drive customer engagement
Publié: décembre 15, 2016, 8:21pm CET par Sead Fadilpašić
Every fifth business is planning on adopting the Internet of things (IoT) to help address customer demand, and improve engagement. This is according to a new report by analytics firm SAS. These companies are mostly focused on improving front-end processes and efficiency. Only after tackling these issues will they focus on internal processes. Just under one fifth (17 percent) say the main benefit of IoT was improved customer services, as well as an enhanced digital offering. For a third (30 percent), applying design thinking (designing through user experience) is very important. More than a third (36 percent) think IoT will improve end-user experience,… [Continue Reading]