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What you need to know about martech
Publié: octobre 14, 2016, 6:28pm CEST par Barclay Ballard, Ian Barker
We’ve already covered fintech, and now it’s time to have a look at another technology portmanteau: martech. Short for marketing technology, it refers to innovative new approaches to campaigns and other marketing tactics, driven by software and hardware developments. It is an area that is experiencing rapid growth, with worldwide martech spending expected to reach $32 billion by 2018, up from $22.6 billion in 2015. Because many of the tools behind the growth of martech are relatively new, such as customer relationship management software and big data analytics, they are generating both opportunities and challenges for many marketers. The test facing businesses… [Continue Reading]