For a little while now Microsoft's ad campaigns have been less about highlighting its own products, but a vehicle for knocking others'. It's something we've seen numerous times with the company's Surface ads, and now there's another one. This time around we see the Surface Pro 4 compared to a MacBook Air. Microsoft says the former is better than the latter because it has a pen. Oh, and a detachable keyboard. But the tone of the ad is just so ridiculous, it serves only to make Microsoft look pathetic. The idea of one-upmanship in advertising is, of course, nothing new,… [Continue Reading]